Vasculhando pela internet pesquisando sobre métricas de Seo para Opencart encontrei um site muito bom,
Nele você encontra desde como ajustar as urls amigáveis até como inserir o analytics no opencart
Segue abaixo uma dica
# 4: Criar um arquivo robots.txt.
Quando um rôbo de busca ver ao seu site OpenCart, ele irá procurar por um arquivo especial no site. Esse arquivo é chamado robots.txt e mostra as páginas do seu OpenCart devem ser indexados e quais as páginas que devem ser ignorados.
É por isso que você deve ter um arquivo robots.txt para seu site OpenCart.
Você ainda não sabe o que fazer?
Então, basta copiar e colar este código em um arquivo chamado “robots.txt” e enviá-lo para o diretório raiz OpenCart:
User-agent: * Allow: / User-agent: Mediapartners-Google Allow: / User-agent: Googlebot Allow: / User-agent: Adsbot-Google Allow: / User-agent: Googlebot-Image Allow: / User-agent: Googlebot-Mobile Allow: /
Artigo completo aqui
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